Serialization & Track and Trace in pharma

Track & Trace  |  Serialization |  Aggregation

turnkey solutions for the pharmaceutical industry


WORLDWIDE According to the World Health Organization (WHO), ten percent of medicines worldwide are counterfeit, up to 30 percent in developing countries.

Counterfeit medicines pose a serious health risk. Counterfeit medicines are also about the safety and, in the worst case, the survival of patients.

Counterfeit medicines no longer only concern so-called lifestyle products but also cancer drugs, drugs for the treatment of cardiovascular complaints, antibiotics...


In order to increase security in the regular supply chain, the EU continues to impose additional EU requirements on security measures. Since February 2019, the packaging of prescription medicines has had to be provided with initial opening protection, e.g. a seal label.

The medicines will be checked for authenticity by a scan in the pharmacy when they are handed in. Before the medication is passed on to the patient, the pharmacist checks an identification code for each medication. 

Medicines are given pack-specific serial numbers, which are stored in a protected database. If a package with an unknown or already scanned number is found, the system sounds an alarm.


TRANSPARENCY from production to the patient:

  • Identification of each folding box with a unique serial number

  • Aggregation of the individual folding boxes the next packaging unit (e.g. carton)

  • Aggregation of packaging units on the shipping unit (for example, pallet)

  • Global provision of serial number and aggregation data 

The advantages are obvious:

  • An important step in the production of safe medicines

  • Improvement of quality management

  • Documentation of the supply chain from the manufacturer to the end consumer

  • Reduce product aging within the supply chain

  • Improving product data accuracy and preserving this data

  • New possibilities in CRM (customer relationship)

  • Improved product safety and increased customer confidence

  • Securing entrepreneurial earning power by avoiding product piracy

You are looking for a turnkey solution to label your products - contact us!

b+b Automations- und Steuerungstechnik GmbH

b+b Automations- und Steuerungstechnik GmbH is your partner for innovative and reliable labelling and identification technology made to measure. In 1986 b+b was founded in Airlenbach in the Odenwald. Today the internationally operating company employs 115 people in the field of labelling technology.


Your requirements and wishes are our focus when implementing your project. From development and planning to complete implementation, our employees will provide you with optimum support.


At b+b you receive the complete solution from one source. From software, printing and dispensing systems to fully automatic labelling and identification systems. For more than 30 years b+b has been supplying complete solutions for labelling, serialisation and aggregation for companies from all industries.


phone: +49 (0) 6068 9310 0


supprt hotline: +49 (0) 6068 9310 900

support system:  report support case


b+b Automations- und Steuerungstechnik GmbH

Dieselstraße 18

64760 Oberzent


© 2019 by b+b Automations- und Steuerungstechnik GmbH. All rights reserved.